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These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. She states that she did not like anything about the logo, doesn’t like the color and doesn’t understand the figure who may be “a president or something.” She decided to redesign it to give off a happier feel, explaining that she “wanted to maintain the integrity of the stars in the original logo” She came up with the following: The first logo she tackled was Starbucks.
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“I graduated college with a degree in design and I redesigned some popular logos I think we can all agree are ugly.” Taking on the likes of Nascar, Starbucks, Tinder, and the Washington Post, Zugay starts her videos by outlining the “faults” in each logo she’s decided to improve on. Zugay’s designs are intentionally and hilariously bad – and people are absolutely loving it. She has, to put it lightly, a style of her own. Logo redesigns have been trending on TikTok for a little while. Most often, designers put their own spin on iconic logos and the result is usually in a more modern, sophisticated reimagining. Emily Zugay’s logos are not this. Emily Zugay has quickly become TikTok’s Logo Queen, gaining more than 12 million views in less than two weeks with her “tasteful” redesigns of famous logos.